AthenaHQ does more than us. The question is whether you need more.
AthenaHQ is the closest thing in this category to a full platform: eleven models, a content optimisation agent, and — importantly for us — dynamic management of your robots.txt and llms.txt. It overlaps with what we sell more than any other product on this list. Below is where it is genuinely better, and where a one-time fix is the whole job.
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What AthenaHQ sells, as their own page states it
An AI visibility platform: tracking across eleven models, a content optimisation agent, and dynamic management of AI crawler access through robots.txt and llms.txt.
Essential — Free — 300 credits
Starter — $295/mo — 3,600 credits, 11 models
Enterprise — Custom
— read from athenahq.ai/pricing on 18 October 2026
One credit is one AI response. API access and extra credits are paid add-ons on top of Starter. $295 a month is $3,540 a year.
What AthenaHQ does well
- Eleven models tracked, with unlimited topics and prompts on Starter
- A content optimisation agent that keeps working after the first audit
- Dynamic robots.txt and llms.txt management — the part that overlaps with us most directly
What we do — and what we deliberately do not
We take one page you own and run eight checks on it: whether a retrieval crawler can reach it, whether llms.txt is a real file rather than a fallback page, whether the page carries structured data, whether it is long enough to be worth quoting, whether there is anything question-shaped to lift, and three more. Then we hand you the files that fix what the checks found — llms.txt, llms-full.txt, the AI-crawler block for robots.txt, and JSON-LD.
We do not monitor, and we do not track your brand across assistants. That is a different product on a different price model, and several companies on this page sell it well. What we sell is a change to a page, delivered once.
our prices — $0 / $29 / $79 a month · fix pack $199 once · done-for-you $599 once
We publish every price on the pricing page, including the one-time job, because a comparison page that hides its own number is not a comparison.
Where the two mechanisms differ
AthenaHQ tells you where you stand
- Renews monthly; the reporting stops when you stop paying
- The output is a dashboard, and a dashboard does not change a page
- Worth it when the problem is that nobody knows the answer
We change a page you own
- Paid once; nothing renews and nothing expires
- The output is files on your site, which you keep
- Worth it when the problem is that the page cannot be lifted
Which one fits your situation
You want one vendor for tracking, content work and crawler access
You have $3,540 a year and a team to use it
You need eleven models and country-level breakdowns
You need the page fixed once and cannot justify $3,540 a year
You want to see the diagnosis before you buy anything
You want a one-time deliverable, not a platform to operate
The first three are real. If any of them describes you, buy the subscription — it is the right product for that problem, and we are not going to pretend otherwise to win a sale.
Questions this comparison raises
AthenaHQ manages robots.txt and llms.txt. Is that not exactly what you sell?
It is the closest overlap on this site, and pretending otherwise would be dishonest. The difference is scope and shape: they manage those files dynamically as part of a platform subscription; we generate them once, as files you own, alongside a diagnosis of why the page was not being lifted.
Is $295 a month worth it for a small site?
Usually not. At that price you are buying breadth — eleven models, unlimited prompts, a content agent. A site with a handful of important pages is paying for capacity it will not use.
Which is better if I only have one page that matters?
Ours, and it is not close on price. A single page fix is $199 once against $3,540 a year. If you later need continuous tracking, AthenaHQ is a reasonable place to go — after the page is fixed, not before.
Start with the part that is free
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Every price on these pages was read from the vendor's own pricing page on the date shown. Prices change; check the source before you buy.